Brain, Hack

If you are curious to know how you are constantly fooled and deceived by the technology around you, below are some useful links (with interesting articles) that will reveal your reality and show you the reason why you became a consumer, a slave of system and why money will never get you everything you “think you want” but you do not really need, you can live even happier without those things!

Social Media Giants Are Hacking Your Brain — This is How

Social media companies have deliberately designed their products to hijack your brain. They hire the best designers and engineers to crack the code and use brain hacking techniques to make their users check their phones constantly. They come up with features in the forms of likes, heart-shaped icons, streaks, and followers. The only purpose of these apps — thriving in the attention economy market — is to trigger our brains into the instant gratification lifestyle, ultimately exploiting our mind’s weaknesses.

Hacking the human brain with social marketing

New research looking at how the human brain responds to social marketing videos using encephalography (EEG) reveals that storytelling is the best way to engage consumers.
“The application of cognitive neuroscience in the marketing space, or ‘neuromarketing’ is a useful tool for marketers who want to increase engagement and influence.”

How Ads Hack Your Brain

So advertising has discovered a powerful new set of tools to manipulate us with. And some argue that, like any manipulation of which the subject is unaware, the practice is unethical. In the words of nudge critic Lazar Dzamic, former head of brand planning at Google ZOO, “The biases, collectively, contribute to the pervasive, default, irrational side of our nature… if the cognitive biases are a sort of cognitive blindness, who wants to steal from the blind?”

What is “brain hacking”? Tech insiders on why you should care

According to a former Google product manager you are about to hear from, Silicon Valley is engineering your phone, apps and social media to get you hooked. He is one of the few tech insiders to publicly acknowledge that the companies responsible for programming your phones are working hard to get you and your family to feel the need to check in constantly. Some programmers call it “brain hacking” and the tech world would probably prefer you didn’t hear about it.

Tech Insiders Call Out Facebook for Literally Manipulating Your Brain

Recently, a former Google “design ethicist” named Tristan Harris has been on a crusade of sorts calling out tech companies like Facebook, Google and Apple for using behavioral techniques and neuroscience to keep you compulsively glued to your phone and computer screens.
Speaking about the current power of Google, Facebook and Apple to command our collective gaze, Harris tells McClurg: “Never before in history have a handful of technology designers working at three tech companies … influenced how a billion people spend their attention.

8 Ways Marketers Are Hacking Your Brain To Sell You Stuff

Constant Ads, Brain Scans, Tapping Into Our Unconcious Desires, Our Need to Be Part of A Group, Using Pictures and Videos, Colors Are Important, Utilizing Emotions, Faking Scarcity.

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